On September 8th, Nestlé Purina held a press conference to launch its Purina brand strategy upgrade and the China Pet Nutrition Science Summit Forum, proposing the new concept of "Purina Pagoda Nutrition". It innovatively provides a visual reference standard and guidance for pet nutrition based on the scientific ratio of Purina Pagoda Nutrition, guiding consumers to rethink what constitutes comprehensive and balanced nutrition for pets from a more advanced and higher-dimensional perspective.
At the press conference, Nestlé Purina also officially announced a full upgrade to its Purina Pro Plan dog food product line, advocating for a comprehensive and balanced nutrient ratio based on evidence-based science to support the long-term health of pets. The new products are now available on major platforms.
Chen Xiaodong, Head of Nestlé Purina Pet Food Business, Greater China Region
Huge market potential, new trends drive new upgrades
According to the "2022-2023 China Pet Industry Development and Consumer Survey Report" released by iiMedia Research, the scale of China's pet economy industry will reach 493.6 billion yuan in 2022. As one of the world's fastest-growing pet markets, China's pet market is both dynamic and has great potential, with innovation and diversity coexisting.
New development trends such as a younger pet owner base, product diversification, and increased refinement and variety are driving the industry's continuous upgrading. The growing acceptance of scientific pet care concepts has further increased attention and emphasis on pet nutrition science both within and outside the industry. Leading companies in the sector are strengthening their strategic investments in nutrition, and numerous pet experts and scholars are conducting in-depth research in this area.
The three cornerstones of healthy and nutritious pet food: formula, ingredients, and processing.
At this press conference, several leading experts and scholars in the industry were invited to attend and deliver keynote speeches on topics related to pet nutrition. Professor Feng Dingyuan, Executive Director of the Animal Nutrition Branch of the Chinese Association of Animal Science and Veterinary Medicine and former Dean of the College of Animal Science at South China Agricultural University; Researcher Dai Xiaofeng, Director of the Key Laboratory of Feed Biotechnology of the Ministry of Agriculture and Rural Affairs; and Dr. Wang Jinquan, Chief of the Pet Nutrition Team at the Feed Research Institute of the Chinese Academy of Agricultural Sciences, three authoritative industry leaders, pointed out in their speeches that high-quality and strictly quality-controlled raw materials, evidence-supported comprehensive formulas, and scientifically advanced manufacturing processes are the cornerstones of comprehensive nutrition. Nestlé Purina provides pets with ample nutrition and health support by strictly controlling these three key factors.
Crown Energy Pagoda Nutrition: Accompanying You Through Time
Mr. Chen Xiaodong, Head of Nestlé Purina Pet Food Business, Greater China Region, introduced the newly launched "Princess Nutrition Pagoda" concept for the Purina brand. This concept addresses the comprehensive and balanced nutrition and lifelong health management needs of pets. Purina, a pioneering company in the industry, proposes that a pet's balanced nutrition should consist of different macronutrients, minerals, and vitamins in a 3:2:2 ratio to meet comprehensive and balanced nutritional needs and build a foundation for a pet's lifelong health. Purina not only practices this comprehensive and balanced nutrition concept in product development but also hopes to help Chinese pet owners develop a more scientific approach to feeding by advocating this concept. They should realize that protein is only one part of macronutrients, and that pets need comprehensive and balanced nutrition to maintain long-term health. Nutrition is not simply about piling up ingredients, but about a balanced ratio of nutrients. A truly scientific nutritional formula can even provide preventative benefits for pets.
The Crown Energy Pagoda Nutritional Concept Officially Announced for the First Time
Chen Xiaodong stated that for Nestlé Purina, formula development is only the first step in a long journey. By selecting global raw material suppliers, conducting over 5,100 tests on all raw materials, and utilizing advanced technologies such as intelligent temperature-controlled freshness preservation, Purina leverages Purina's over 100 years of manufacturing experience to rank among the industry leaders in hundreds of details of supply chain management and production processes. This ensures that the excellent formula developed based on the "Pagoda Nutrition" concept not only provides superior nutritional performance but also guarantees sufficient levels of all nutrients throughout their shelf life, ensuring quality, safety, and easy absorption by the body, protecting your pet's health.
Purina Pro Plan dog food line completely revamped with revolutionary upgrades to ingredients and processing.
At this launch event, Nestlé Purina also officially announced a comprehensive upgrade to its Purina Pro Plan dog food product line. The upgraded series uses high-quality real meat containing more easily digestible protein and essential amino acids as raw materials, and employs a smart temperature and humidity preservation process. The cooking process utilizes high-humidity ingredients with added meat sauce to maximize the retention of rich natural nutrients, making the food easy to digest and aiding in absorption for pets. The newly upgraded products are now available on all major platforms.
"Princess Health's Pagoda Nutrition" is not only a brand-new nutritional concept from Purina, but also a nutritional practice that brings together high-quality raw materials, processes, and formulation technologies from around the world. In today's rapidly growing industry with increasingly diversified products, Chinese consumers are becoming more aware of scientific concepts and have higher demands for pet food safety and nutritional levels. This places new demands on the R&D capabilities of pet food companies. Providing pets with nutritious diets based on evidence-based science, supported by systematic R&D capabilities, and truly beneficial for long-term health will be the shared responsibility and direction of all Chinese pet food companies.
As Zhang Xiqiang, Executive Vice President of Nestlé Group and Chairman and CEO of Nestlé Greater China, said in his speech at the press conference: "Nestlé China will continue to promote the introduction of advanced global technologies and talents to China, accelerate the development of the pet industry, promote the establishment and construction of the 'industry-academia-research' system for pet nutrition business in China, work with Chinese pet academic institutions to build the core competitiveness of China's pet industry, and firmly become the pillar and pioneer of the development of the pet industry."
