This year, JD.com's 11.11 shopping festival started at 8 PM, four hours earlier than usual. On October 20th at 8 PM, JD.com's 11.11 pre-sale began ahead of schedule, greatly stimulating consumer enthusiasm! From 8:00 AM on October 20th to 12:00 AM on October 28th, JD.com's pet pre-sale saw surprisingly strong sales. The "Peace of Mind Pet Care" service provided consumers with a better experience, and categories such as smart pet products, healthcare, daily necessities, and staple pet food all achieved outstanding results.
Scientific and safe pet ownership has become deeply ingrained in people's minds, and the most important concern for pet owners is still the choice of their furry friends' daily food. To ensure pets eat healthily, the pursuit of grain-free, natural food has become a consensus among some pet owners. During the pre-sale period, half of the top 10 best-selling items were pet food products. pidan Classic Mineral Clay Tofu Mixed Cat Litter broke through the competition to take the top spot. In addition, NetEase Yanxuan Complete Freeze-Dried Double-Flavor Cat Food, Canadian Imported Acana Farm Feast Chicken Flavor Natural Grain-Free Cat Food, Afei and Buddy E76 Complete Freeze-Dried Cat Food, Ocean Star Salmon Natural Grain-Free Dog Food, and FARMINA Chicken Pomegranate Adult Cat Food all made it into the top 10 best-selling products.
Pet owners are committed to improving their pets' quality of life in all aspects, and ensuring their cats' health is also essential. Pet owners place great importance on pet health care and veterinary care. During the pre-sale period, pre-sale orders for pet health care products increased more than tenfold year-on-year, and pre-sale orders for deworming products increased by 200% year-on-year. The American-imported Advantage cat deworming medication ranked third among best-selling items, while Frontline small dog internal and external deworming kits ranked fifth among the top 10 best-selling items.
In terms of brands, the pre-sale growth of domestic pet food brands is rapid. The pre-sale order amount of high-end cat food represented by NetEase Yanxuan and Weishi is 20 times that of last year. Among them, the pre-sale order amount of NetEase Yanxuan even exceeded the sales of the entire JD.com 11.11 last year.
Big brands, guaranteed quality. As pet owners, we prefer to choose big brands to ensure our pets' quality of life. The top 10 best-selling brands in this pre-sale are, in order: pidan, NetEase Yanxuan, Royal Canin, Norose, Pure & Natural, Pro Plan, Revolution, fish4dogs, Frontline, and Myfoodie. This list covers popular domestic and international brands in pet food, healthcare, and smart pet care.
Among them, several major imported brands performed particularly well. During the pre-sale period, Owenba's pre-sale order volume increased tenfold year-on-year, Solid Gold's pre-sale order volume increased twentyfold year-on-year, and Farmina's pre-sale order volume exceeded one million yuan for the first time. This is enough to demonstrate the shopping enthusiasm of consumers on JD.com's 11.11 Pet Shopping Festival.
Pet ownership is no longer just about meeting pets' basic needs; pet owners are increasingly focusing on grooming and care. During the pre-sale period from October 21st to October 28th at 12:00 PM, pre-sale orders for pet grooming appliances increased 34 times year-on-year, and pre-sale orders for pet shampoo increased 18 times year-on-year. Pet grooming has become a new window for pet consumption, and taking well-groomed and beautiful furry friends out has become a new lifestyle trend for pet owners. While pursuing a presentable appearance in public, they also seek happiness at home. Pre-sale orders for cat trees increased 12.5 times year-on-year. This emphasis on toys reflects pet owners' commitment to creating a more comfortable and healthy environment for their pets and their greater respect for their pets' emotional needs.
Pet supplies are an indispensable part of ensuring a pet's quality of life. With the rise of the "cat economy" and the new trend of pet ownership, pre-sale orders for cat litter have increased by 380% year-on-year; pre-sale orders for smart cat litter boxes have increased by 200% year-on-year. The UNIPAL Catta smart cat litter box ranked tenth among best-selling items, and the Homerun 39-degree pet drying box ranked as high as sixth among best-selling items. It's clear that through cutting-edge technology, many pet owners can easily achieve "lazy" pet ownership, reducing the burden of pet care in their busy lives.
In addition, the top 10 best-selling stores during the pre-sale period were pidan official flagship store, Baijiashi Safe Pet Life official flagship store, Boqii official flagship store, Kairuisi flagship store, Bile official flagship store, Fubei pet food official flagship store, Newton official flagship store, Youpei UNIPAL official flagship store, Purina pet food flagship store, and HomeRun official flagship store. With the support of JD.com's pet platform, many brands and merchants achieved remarkable results and set new sales records.
Big sales events also bring big acts of love. Driven by consumption during JD.com's 11.11 pet shopping festival, the Bilibili pet variety show "2% Love" has garnered over 30 million views. The show's IP, in collaboration with JD.com Charity, created the "Big Love '2% Love' JD.com Charity Co-branded Gift Box," which uses 2% of its revenue to support JD.com's charity efforts! The gift box sold out within 4 hours of its pre-sale on JD.com!
JD.com's pet pre-sale for 11.11 achieved excellent results, which also means that the peak day of JD.com's 11.11 is about to begin. Thousands of brand benefits are still being released. JD.com Pet, together with well-known brands such as Myfoodie, Acana, Orijen, and Royal Canin, as well as popular emerging brands, are making a grand appearance, bringing multiple benefits such as ¥60 off purchases over ¥199, ¥120 off purchases over ¥299, 10% off purchases over ¥119, and double deposit and instant discounts on pre-sale items. Purchase self-operated in-stock items at 8 PM on October 31st and receive a free consultation service package, including 3 free online consultations with licensed veterinarians. For worry-free pet ownership, choose JD.com!
