On the first day of the exhibition, Junbao and Ruizhe International held a press conference to launch a comprehensive strategic cooperation, and had friendly talks with more than 30 distributors from North China, sharing key development directions and projects such as brand promotion, marketing, and consumer education for Junbao products.
A powerful alliance creates a new chapter for Junbao.
Junbao, a leading pet nutrition brand with a 168-year history, is committed to meeting the diverse nutritional needs of pets with high-quality products. Since officially entering the Chinese market in 2017, Junbao has gained recognition from both inside and outside the industry and from consumers in just a few years. Helping Chinese pet-owning families feed and care for their pets in a more refined and scientific way has become Junbao's mission.
The appointment of Ruizhe International as the new general agent in China is not only due to Ruizhe International's shared philosophy of focusing on the long-term health and well-being of pets, but also because of its extensive knowledge in pet food sales and marketing, and its strong online and offline distribution capabilities. We believe that with Ruizhe International's nationwide direct sales and distribution channels, more and more pet owners will have the opportunity to learn about and access Junbao's high-quality products and scientific pet nutrition knowledge, allowing more pets to enjoy a healthy and happy life.
Junbao Flagship Store Renews and Starts afresh in 2023
To thank consumers for their long-term support and to herald new collaborations, Junbao will launch a series of customer appreciation activities. The first round of these activities, including "Returning Loyal Customers" and "U-First Trial," has already been launched on Junbao's Tmall flagship store. Notably, 0.02 yuan from every order placed on the Tmall flagship store will be regularly donated through the "TA Shanghai" pet charity through its foundation to support the TNR (Trap-Neuter-Return) program for stray cats on university campuses, contributing to a more harmonious society where humans and animals coexist.
“In recent years, China’s economic development has achieved remarkable results, leading to a greater pursuit of quality of life for its people, which has brought new development opportunities to the pet industry.” Peter Paul Denneboom, International Sales Director in charge of China, North America, and Northern Europe, came to China from the German headquarters specifically to attend the Beijing Pet Fair. He said, “As a leader in the pet nutrition industry, Junbao is joining hands with Ruizhe International. I believe that our shared passion for the pet industry will witness Junbao China’s sustainable business development and a win-win situation for brand and market growth.”
“We are delighted to partner with Ruizhe International, and we believe this collaboration will undoubtedly spark exciting new ideas.” Chen Baojin, CEO of Junbao China, expressed high expectations for the partnership. “Junbao will continue to launch more scientifically formulated pet nutrition products to meet the nutritional needs of pets at different stages of their lives. At the same time, we will continue to disseminate scientific and professional pet care knowledge and lifestyle advice to help pet owners spend their lives with their beloved pets with the help of suitable products.”
“We thank Junbao China for appointing Ruizhe International. This not only symbolizes the brand’s recognition of Ruizhe International’s mature centralized warehousing and merchandise management capabilities and professional customer service capabilities, but also indicates that China’s pet consumer market is about to open up a new blue ocean,” said Li Zhiqiang, CEO of Ruizhe International. “Ruizhe International will continue to uphold the principle of customer first and work hand in hand with Junbao to witness the development and progress of my country’s pet industry.”
About J&B (Germany ): Founded in 1855 and headquartered in Emerich am Rhine, J&B is committed to creating heartwarming moments between humans and pets through scientifically effective, healthy, and safe nutritional foods. Adhering to rigorous German production processes and advanced manufacturing technology, J&B uses human-grade food-grade ingredients and a natural "seven-fold zero-additive" precise formula. Its products are sold in 52 countries and regions worldwide and have received numerous international certifications.
About Ruizhe International <br />Shanghai Ruizhe/Weiren Pet Products Co., Ltd., established in 2008, leverages its extensive experience in the pet industry in Taiwan. Currently, it primarily acts as an agent for imported mid-to-high-end pet products, dedicated to selecting and introducing best-selling international brands, recommending high-quality, healthy, and environmentally friendly products to more pet owners. Shanghai Ruizhe/Weiren Pet Products is composed of a group of pet lovers, upholding the company philosophy of "Creating a happy life for animals – love is seeing our responsibility in the needs of animals." Shanghai Ruizhe/Weiren Pet Products tirelessly researches high-quality pet product brands worldwide, transforming its love for pets into a company responsibility, and embarking on a journey of discovery.
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For more details, please contact us:
| Junbao China | |
| Niki Zheng, Marketing & Social Media Manager, Email: [email protected] | Shella Liu, Product Marketing Manager, Email: [email protected] |
