Breaking New Ground and Setting Sail for a New Era: The "Pet Economy" Wins the Future. On September 19th, the Hongwei World Pet Expo Launch Conference and the Post-Pandemic Pet Industry Development Seminar, themed "Discovering New Momentum," were successfully held at the Changzhou Yacht Base in Huangpu District, Guangzhou. This event, jointly hosted by the Guangdong Provincial Pet Industry Association and Guangdong Hongwei International Exhibition Group Co., Ltd., aimed to better promote communication, interconnection, technological exchange, and investment and financing cooperation within the pet industry, build a global pet industry metaverse supply chain platform, drive the digitalization of the entire pet industry chain, and achieve leapfrog development for the pet industry.
This conference invited a distinguished group of leaders, business representatives, and media representatives to the event, including Ma Zuiliang, former director of the National Development and Reform Commission and inter-ministerial liaison advisor for strategic emerging industries; Wang Jinquan, chief scientist of the pet nutrition and food innovation team at the Feed Research Institute of the Chinese Academy of Agricultural Sciences; Mai Chunhua, founding honorary president of the Guangdong Pet Industry Association; Wang Zhaoyun, executive director of the China International Investment Promotion Association, president of the Guangdong Yacht Industry Association, and chairman of Guangdong Hongwei International Exhibition Group; Zhou Ruxiang, founder of Qierzhi International and initiator of the ICCD Maternal and Infant Industry Development Conference; Zhu Zhaochong, vice president of the Pet Industry Working Committee of the China Inspection and Quarantine Association and executive vice president of the Zhejiang Provincial Import and Export Pet Food and Supplies Industry Association; Chen Pengfeng, advisor to the Asian Small Animal Veterinarians Association and executive director of the China Veterinary Medical Association; Zhang Lin, secretary-general of the Pet Industry Branch of the China National Light Industry Council's China Etiquette and Leisure Products Industry Association; Chen Xiaowei, president of the Fujian Provincial Pet Service Industry Association; and Wang Lei, general manager of Zhierwei Pet Technology (Guangzhou) Co., Ltd., to discuss the new development of the pet industry.
Photo: Ma Zuiliang, former director of the National Development and Reform Commission and inter-ministerial liaison advisor for international strategic emerging industries.
Mr. Ma Zuiliang, former Director of the National Development and Reform Commission and Advisor on Inter-Ministerial Liaison for International Strategic Emerging Industries, delivered a speech at the conference. He stated that the booming development of the pet industry is an important symbol of humanity's progress towards a better life. He believes that the establishment of the Hongwei World Pet Expo will witness the birth and growth of national pet industry brands and provide an important window for international brands to enter China and for Chinese brands to go global. He also affirmed the role of the organizer, Hongwei Group, in empowering the entire industry supply chain through its cloud-based exhibition platform and global data-driven customer acquisition. He called on Chinese pet industry enterprises to actively participate, empowering the industry in more innovative and practical ways, promoting its digital transformation, and jointly driving the vigorous development of the pet industry.
Photo: Wang Jinquan, Chief Scientist of the Pet Nutrition and Food Innovation Team, Feed Research Institute, Chinese Academy of Agricultural Sciences
Dr. Wang Jinquan, chief scientist of the Pet Nutrition and Food Innovation Team at the Feed Research Institute of the Chinese Academy of Agricultural Sciences, stated that the pet economy, as an emerging economic sector, plays a significant role in rural revitalization, the development of a dual-circulation economy, and industrial integration. He believes that the industry should join forces, complement each other's strengths, and boldly explore areas such as carbon neutrality and carbon trading to continuously build a green, environmentally friendly, low-carbon, and sustainable new development pattern for my country's pet industry, opening up a new chapter and creating new heights in its development.
Photo: Mai Chunhua, Founding Honorary President of Guangdong Pet Industry Association
In her address, Ms. Mai Chunhua, Founding Honorary President of the Guangdong Pet Industry Association, stated that for over a decade since its establishment, the Guangdong Pet Industry Association has consistently been at the forefront of promoting industry-wide and cross-industry exchange and cooperation, and driving industry development. To better serve consumers, attract customers for distributors, unite brand owners, address government concerns, and support the industry, the Pet Industry Channel Development Conference (CPCRA) was created. Operating on a C2B2F model, it will start with C-end consumers in the pet industry, empowering B-end businesses and driving F-end businesses, injecting new vitality into the development of the pet industry.
Photo: Wang Zhaoyun, Chairman of Guangdong Hongwei International Exhibition Group Co., Ltd.
“By leveraging the Pet Industry Metaverse Supply Chain Platform, we will gather global pet industry supply chain resources, fully connect the upstream, midstream, and downstream industries, and create a new model, new business format, and new industry that integrates digital and physical elements. This will help companies quickly and accurately ‘find the right customers,’ presenting exhibitors and visitors with a brand-new pet industry metaverse.” Mr. Wang Zhaoyun, Chairman of Guangdong Hongwei International Exhibition Group Co., Ltd., clarified the original intention of holding the “GWPF World Pet Fair” in his speech. He emphasized that the GWPF World Pet Fair will always focus on the needs of industry development, using more efficient actions and more professional services to help companies discover and meet diverse pet consumption needs, create conditions for promoting industry upgrading, and jointly promote the pet industry to embrace a broader blue ocean market.
Photo: Wang Lei, General Manager of Zhierwei Pet Technology (Guangzhou) Co., Ltd.
Mr. Wang Lei, General Manager of Zhierwei Pet Technology (Guangzhou) Co., Ltd., started by addressing the current pain points facing the pet industry, and then gave a detailed introduction to the Pet Industry Channel Development Conference (CPCRA) to the attendees from three aspects: "model, planning, and rights." He explained that as a CtoBtoF pet industry business community, CPCRA closely focuses on the industry's essential needs and pain points, integrating across sectors and exploring both internal and external avenues. It will promote the healthy development of the pet industry by hosting industry-leading high-level forums, private sessions, and carnivals, using the conference to drive production and vice versa.
During the CPCRA certification ceremony, industry elites and experts, carrying the expectations of the industry, accepted the honor and officially shouldered the glorious mission of promoting the development of the pet industry.
At the meeting, Ms. Tang Chunlan, Marketing Director of GWPF World Pet Fair, and Ms. Deng Yawen, International Director, introduced the overall plan, project advantages, and international investment promotion preparations of GWPF World Pet Fair to the attendees. As a global pet industry metaverse supply chain platform jointly created by multiple capital entities, GWPF World Pet Fair, with its forward-looking global vision, showcases diverse new products and builds efficient cooperation. Through various internationally aligned activities and leveraging Hongwei's years of accumulated international exhibition and trade experience and big data advantages, it aims to create a metaverse supply chain platform for the pet industry, comprehensively addressing the bottlenecks and pain points in global pet trade. This will build an efficient and precise trade bridge for pet brands to buy and sell globally, providing more diverse solutions for the progress and development of China's pet industry.
Mr. Chen Liangyu, head of YunZhan Power, introduced the advantages of YunZhan Power - the Global Pet Industry Metaverse Supply Chain Platform, focusing on precise matching of industry resources, digital twin customer acquisition, and a shared supply chain across the entire industry. He stated that in the era of "supply chain+", industries need to resonate in unison and collaborate for development. The Global Pet Industry Metaverse Supply Chain Platform will leverage core technologies such as digital twins, precise big data, artificial intelligence, and cloud computing to improve efficiency across the entire industry chain, promote supply and demand balance in various sectors, reduce costs and increase efficiency to solve customer acquisition challenges, shorten procurement links, lower procurement costs, expand trade channels and global customer base, and empower the overall digital upgrade and quality improvement of the entire pet industry chain with more digital and intelligent momentum.
The booming pet economy is a traffic engine for many industries today, attracting a large amount of capital.
Image: Roundtable Forum
During the roundtable forum, Wang Lei, General Manager of Zhierwei Pet Technology (Guangzhou) Co., Ltd., engaged in in-depth discussions with four guests: Mr. Xu Wei, founder of ISPET; Mr. Guo Daxiong, founder of Xiaoxianliang; Mr. Liu Dongda, co-founder of Douchai; and Ms. Yu Ting, founder of Shanghai Eryu Advertising Media Co., Ltd. They focused on the theme of "Brand Innovation and User Growth" and discussed the difficulty of "breaking out of the niche." They shared valuable methodologies on pet brand quality, R&D, channels, and marketing.
At the event, guests including Zhu Zhaochong, Vice President of the Pet Industry Working Committee of the China Inspection and Quarantine Association and Executive Vice President of the Zhejiang Provincial Association of Import and Export Pet Food and Supplies Industry; Chen Pengfeng, President of the Asian Small Animal Veterinarians Association; Zhang Lin, Secretary-General of the Pet Industry Branch of the China National Light Industry Council's China Etiquette and Leisure Products Industry Association; and Chen Xiaowei, President of the Fujian Provincial Pet Service Industry Association, expressed their sincere blessings and expectations for the conference. They also hoped that the World Pet Expo could fully leverage its platform effect to create a new development pattern for the pet industry.
Photo: Zhou Ruxiang, founder of Qierzhi International and initiator of the ICCD Maternal and Infant Industry Development Conference
Zhou Ruxiang, founder of Qierzhi International and initiator of the ICCD Maternal and Infant Industry Development Conference, delivered a speech titled "Looking at the Future Development Path of the Pet Industry Through the Maternal and Infant Industry." He mentioned that the maternal and infant industry and the pet industry share many "commonalities" in terms of emotional factors, consumption levels, and sales channels. Both can provide referable development solutions for the pet industry in areas such as new retail trends and brand-channel synergy. He also suggested that the pet industry needs to transfer resources from regional chains and large systems to large platforms, leveraging technology, capital, and expertise to better achieve the industry's digitalization, standardization, and intelligentization.
Hongwei Dream Pet Night
Project Launch Ceremony
With the attention and witness of industry peers, the "Hongwei World Pet Expo & Pet Industry Channel Development Conference" project was officially launched.
The major announcement also signifies the organizer's determination and vision to join hands with friends in the pet industry to make the "cute economy" of the pet industry bigger and bigger, so that the pet economy is not only a warm current of human emotions, but also a strong current of the new consumer economy.
With the continuous surge in demand in the pet industry, the development potential of the "pet economy" is becoming increasingly apparent in the Chinese market. Given this favorable industry trend, it is imperative to seize the opportunity and expand into broader trade and supply chain platforms.
To expand the scale of the pet industry and more closely integrate the industry chain, the Hongwei World Pet Expo and Global Pet Industry Metaverse Supply Chain Platform will leverage its "big data precision marketing" advantages to focus on the vast pet market, deeply explore the needs of exhibitors and buyers, further achieve precise matching of production and sales for enterprises, efficient procurement for users, and sustainable development of the industry, eliminating customer acquisition difficulties in the pet industry supply chain. At the same time, the expo organizers have launched a significant support policy—free participation and free accommodation, providing exhibitors with free exhibition opportunities (charging only a management fee) and buyers with 10,000 free hotel rooms, strongly supporting exhibitors and buyers in expanding business opportunities.
It is reported that the 2022 Hongwei World Pet Expo is scheduled to start in December 2022, beginning in Wuhan, Central China, and radiating to markets across South China, North China, Southeast China, and Southwest China. The expo will launch a ten-city tour, including Wuhan, Guangzhou, Chongqing, Tianjin, Changsha, Hefei, Nanchang, Nanning, Guiyang, and Xiamen. It will gather global pet industry metaverse supply chain resources, connect the upstream, midstream, and downstream industries of the pet industry, create a new model, new business format, and new industry of digital-real integration, and present a brand-new pet industry metaverse to exhibitors and visitors with the help of multiple capital firms. It aims to develop a world-class pet expo with a global reach and will also hold a pet industry channel development conference at the same time.
From December 9th to 11th, starting from the Wuhan International Expo Center, multiple cities will collaborate to promote business exchanges and engage in global dialogue. We look forward to welcoming guests from all walks of life to this grand industry event!
