With its rapidly growing industry scale and ever-changing market demands, China's pet food industry has entered a new stage of development. Consumer upgrading, category segmentation, product diversification… Under these new trends, what role does pet food play in pet nutrition and health? How should we define this new stage of development for pet food? And how should industry innovation return to meeting pet needs?
On September 8th, Nestlé Purina will hold an online launch event for its Purina Pro Plan brand strategy upgrade and the China Pet Nutrition Science Summit Forum, showcasing its new thinking as a pioneer in the global pet food industry under new trends.
Experts gather to share the latest advancements in pet nutrition science from a professional perspective.
Several leading experts and scholars in the industry will be invited to attend this press conference and deliver keynote speeches on topics related to pet nutrition science, including formulation, raw materials, and processing.
Academician Chen Junshi
Academician of the Chinese Academy of Engineering
Researcher Dai Xiaofeng
Researcher at the Feed Research Institute, Chinese Academy of Agricultural Sciences
Professor Feng Dingyuan
Former Dean of the College of Animal Sciences, South China Agricultural University
Dr. Wang Jinquan/Researcher
Chief of the Pet Nutrition Team, Institute of Feed Research, Chinese Academy of Agricultural Sciences
A groundbreaking new pet nutrition concept from Purina Pro Plan, marking an industry first.
With the increasing popularity of scientific pet ownership and pet health management, pet nutrition and health, as well as the nutrient ratio of pet food, which are related to the quality of life and lifespan of pets, have received much attention.
This time, Purina will release an industry-first new pet nutrition concept. What kind of originality, cutting-edge nature, and innovation will this new concept bring? We'll have to wait and see!
Complete upgrade: Purina Pro Plan dog food products undergo a multi-dimensional and revolutionary transformation.
Guided by the concept of innovation, Purina Pro Plan dog food products will also undergo a comprehensive upgrade. From formula to raw materials and processes, Purina Pro Plan will use actual products to advocate for a comprehensive and balanced nutrient ratio based on evidence-based science, supporting the long-term health of your pet.
Nestlé Purina Pro Plan will bring together many renowned experts and scholars to share new insights, new releases, and new upgrades under the new trends, leading industry transformation and making companionship transcend time!
Please follow the official WeChat account 【冠能PROPLAN】 for the live stream link. Join us on September 8th at 2 PM for a gathering of industry leaders and a major announcement!
