Amidst much anticipation, JD.com's 11.11 shopping festival successfully concluded yesterday. As of 11:59 PM on November 11th, the total order amount exceeded 349.1 billion yuan, setting a new record! Among them, 31 brands achieved sales exceeding 1 billion yuan, and 43,276 merchants saw their transaction volume increase by over 200% year-on-year. This 11.11, JD Pet also partnered with numerous leading brands in the industry, bringing consumers a full range of high-quality products, including pet food, smart products, daily necessities, and healthcare, perfectly unleashing consumer enthusiasm and pushing the pet owner's celebration to its peak.
The fast-paced urban lifestyle has fueled the development of smart products, and the trend towards more refined pet care has led to a surge in demand for smart pet products. During the 11.11 shopping festival, sales of smart pet products increased by 267% year-on-year, breaking historical records once again. In the future, smart pet products are expected to experience strong growth and become the next industry hotspot.
Pet owners pay particular attention to their furry friends' food. Data shows that freeze-dried cat food sales increased by 486% year-on-year. Among the best-selling cat food brands, the top 5 are Royal Canin, NetEase Yanxuan, Purina Pro Plan, Weishi, and Myfoodie. Furthermore, major brands specializing in staple cat food saw impressive growth. Acana's sales increased by 345% year-on-year during its opening sales season, Orijen No. 11's single-day sales increased by 248%, Myfoodie's sales of No. 1-11 were 1.7 times that of last year, and Weishi's staple food sales increased by 285% year-on-year throughout the period. Interactive cat snacks also saw growth, with high-end imported snacks experiencing a 150% year-on-year increase in sales. The top 5 pet snack brands are Myfoodie, Wanpi, Zhenzhi, Fulixian, and Zuichong. The top 5 dog food brands are Bernard, Myfoodie, Royal Canin, Neweike, and Purina Pro Plan.
In the daily necessities category, sales of mixed cat litter increased by 256% year-on-year. As the pioneer of mixed cat litter, pidan saw a 235% year-on-year increase in sales, maintaining its third-place ranking among the top 5 best-selling cat litters. Other brands included Jieke, Jueqiang de Weiba, Lorde, and NetEase Yanxuan. In the grooming category, the top 5 brands were, in order: Homan, Xiaopei, HONEYCARE, Maodie Liuxiang, and Jialezi.
With the arrival of winter, pets often experience soft stools and diarrhea due to the cold weather. In this season's pet health and wellness product market, the sales of gastrointestinal conditioning products increased by 161% year-on-year, while sales of pet internal and external parasite control products increased by 103%. Frontline's sales in just six days surpassed the entire previous year's sales, firmly maintaining its position as the top pet deworming brand. Other top brands in this category include Advantage, HEARTGARD, Advocate, and Bayer. Pet owners also focus on boosting their pets' immunity; the top five nutritional supplement brands are Weishi, Red Dog, Medtronic, MAG, and Guden. This emphasis on health and wellness products fully demonstrates the growing popularity of scientific pet care. Furthermore, the top three brands for aquarium and exotic pets are SenSen, Huafa Geometry, and Jessie, ensuring that exotic pet owners can find products that meet their needs on JD.com, allowing for worry-free pet ownership.
This year, JD.com's 11.11 Pet Shopping Festival continued to achieve strategic win-win results through in-depth cooperation with outstanding brands. The top 5 best-selling brands were Royal Canin, Myfoodie, Orijen, Bernard, and Weishi, while the top 3 imported brands were Orijen, Acana, and Farmina. Besides traditional big brands, emerging brands are also rising. Oowoo, Afei, and Buddy's sales from November 1st to 11th were 18 times and 5 times higher than the entire month of November last year, respectively. Youyu's sales from November 1st to 11th exceeded 4 times that of the same period last year. Farmina's sales increased 10 times compared to the 618 shopping festival, peak sales increased 2 times year-on-year during the 11.11 period, NOW's sales increased 135% compared to the 618 period, Jueqiang de Weiba's sales increased 325% year-on-year throughout the period, and Haizheng Animal Health's sales increased nearly 59 times year-on-year during the 11.11 period, setting a new record for emerging brands. Red Dog's sales increased 101% year-on-year during the 11.11 period, and Zaisan's sales increased 8 times compared to the entire 618 period. The list includes brands across categories such as staple foods, healthcare, and daily necessities. Behind these figures lies JD.com's continuous empowerment of emerging brands and merchants, earning consumer trust.
With the support of JD.com, the top 5 best-selling flagship stores this time were pidan Official Flagship Store, Boqii.com Official Flagship Store, Suligao Official Flagship Store, Puant Flagship Store, and Kairuisi Flagship Store. It's worth mentioning that during this JD.com Pet 11.11, pet-themed live streams were a huge success, winning over audiences: On October 31st, Tire Daddy's Kuaishou special session broke the record for influencer live stream sales; on November 6th, the joint live stream with CCTV presidents on Douyin and CCTV achieved over one million impressions; and on November 10th, the sales of a single product in Su Xing's JD.com live stream exceeded 10 million yuan.
Beyond the impressive sales results, JD.com's pet platform also addressed the challenge of pet owners finding it difficult to access medical care. During the 11.11 shopping festival, thanks to tangible benefits such as free medical cards, the number of people claiming health service benefits from JD Health Pet Hospital increased by 12,500 times compared to the previous month, and online consultations increased by 178%. JD.com Pet safeguards the health of every pet with its thoughtful services, allowing pet owners to truly "own their pets with peace of mind."
Currently, JD Pet has developed into a one-stop service platform encompassing the purchase of all categories of pet products and online pet consultations. Although 11.11 has ended, the enthusiasm of consumers for JD Pet services will not stop. In the future, JD Pet will continue to cooperate with high-quality brands and merchants, deeply empower the pet industry, and help more pet owners achieve a wonderful pet-owning life of "Peace of Mind with Your Pet, Just Go to JD!"
