On November 6th, JD.com's Pet Super Coupon Day arrived as scheduled, allowing eager pet owners to experience the long-awaited thrill of stocking up on pet supplies at low prices. At 8 PM that evening, the Super Coupon Day reached its climax when Liu Lu, General Manager of JD Retail's Pet Business, made a surprise appearance in the CCTV.com Douyin livestream room, joining CCTV.com hosts Huang He and Guan Ling to bring an even more intense wave of discounts, allowing consumers to "shop with peace of mind and upgrade their pets' power." The event also featured limited-time giveaways of super coupons: ¥88 off purchases over ¥99 and ¥100 off purchases over ¥199, as well as lucky bag draws, gold bar giveaways, and a "Best Welfare Officer" competition, offering a variety of benefits and interactive games. The deals were generous and the atmosphere was electric.
During the live stream, Liu Lu detailed the selling points of each product and shared common knowledge about pet ownership, as well as the latest trends in quality pet care. The two-hour-plus live stream presented a highly professional and engaging "pet care science" session, offering pet owners more advice and choices on quality pet ownership from the perspective of prioritizing pet health and ensuring safe pet ownership.
Most excitingly, brands like Weishi, Solid Gold, Royal Canin, and Myfoodie are offering incredibly low "bargain prices," making each one a worthwhile purchase. Among them, scientifically formulated and flavorful branded cat food products are selling like hotcakes due to their affordable prices. Solid Gold Grain-Free Cat Food (Classic Chicken Flavor), normally priced at 168 yuan, is available for as low as 99 yuan during the live stream. Parts Raw Freeze-Dried Ostrich Biscuits, normally priced at 42 yuan, can be had for just 19.9 yuan. Pet owners who prefer freeze-dried flavors shouldn't miss Weishi Five-Pack Freeze-Dried Cat Food, normally priced at 119 yuan, but only 71 yuan during the live stream.
In addition to staple food, the live stream also offered a wide selection of cat treats. Miaojile freeze-dried chicken pieces, one piece of freeze-dried chicken is equivalent to five times the quality of fresh meat, with a superior taste, and are available for only 29 yuan during the live stream. There's also a tub of Myfoodie freeze-dried treats for both adults and kittens, featuring 10 different flavors, reduced from the regular price of 219 yuan to 129 yuan. Furthermore, Pat Cat Treats whole freeze-dried quail and Myfoodie mixed-flavor cat treats imported from Thailand are also offered at incredibly low prices, even more affordable than half price, with live stream prices of 19.9 yuan and 60 yuan respectively.
Dog food products are also tempting pet owners to place orders. Weishi Complete All-Stage Dog Food contains 6 kinds of meat and 6 kinds of fruits and vegetables, and is free of grains and palatability enhancers, making it safer to feed. Originally priced at 419 yuan, this product is available for only 194 yuan during the live stream, making it even more affordable than half price.
Pet health care should also be taken seriously. During the live stream, Liu Lu recommended several popular nutritional supplements – you can't go wrong with them. What if your cat or dog is lacking vitamins and trace elements? One jar of Weishi nutritional paste can solve the problem. During the live stream, the price dropped from 79 yuan to 66 yuan for one item and 48 yuan for two items. The money you would normally spend on one jar can now buy at least two, with some left over. Also, there's Weishi cat lecithin soft granules, a must-have for beauty enthusiasts. It effectively activates hair follicles, making your pet's fur shiny and even cuter. This product is originally 99 yuan, but during the live stream, it's only 62 yuan.
Besides the incredibly low-priced best-selling items, the event also featured irresistible interactive perks, creating a series of exciting moments and eliciting screams of excitement. During the live stream, viewers could participate in a lucky draw to win a 399 RMB speaker, and at the very end, there was a grand prize of a 10g pure gold bar, limited to three pieces. JD.com's use of genuine gold demonstrated their sincerity in pampering consumers. To add to the fun, the hosting team also hosted several interactive games, including DIY pet food preparation and dog hurdle jumping exercises, conveying healthy pet care tips amidst laughter and joy.
The "Safe Shopping, Enhanced Pet Power" livestream event addresses the everyday concerns of pet owners, recommending a variety of commonly used pet foods and daily necessities, providing consumers with a livestream experience packed with useful information and amazing discounts. JD.com's 11.11 shopping festival continues, and pet lovers can stock up on their favorite items anytime on JD.com to enhance their pets' health and well-being. JD Pet offers a range of complementary services, including "Hourly Delivery," "Pet Hospitals," and "Pet Medical Cards," further enhancing the shopping experience, supporting worry-free pet ownership, and safeguarding a happy life for your pets.
