Recently, popular idol Sun Yinghao was officially announced as the brand ambassador for Halo, a well-known North American pet food brand, to continue the "Light Up the Halo" charity program.
Protecting animals is a topic that almost everyone wrote countless essays about in their childhood, and it's also the first lesson in helping us establish correct moral values. However, we see stray cats and dogs on the streets almost every day, and news reports of animal abuse are frequent. "What we can do is to help these animals in need of care through practical actions," said Sun Yinghao.
Sun Yinghao is a gentle young man who has loved dancing since childhood and adores animals. We often see him involved in various charitable activities, such as serving as the ambassador for the China Foundation for Poverty Alleviation, supporting the "Beijing Adoption Day" charity adoption campaign to promote adoption over shopping, and advocating for the "Living Water Project" to support rural development. He believes that vulnerable groups desperately need care, and animals are no exception. Sun Yinghao's approach to animals aligns perfectly with Halo's philosophy that "every life wears a halo and deserves to be treated gently by the world." Therefore, when he learned of the opportunity to collaborate with a pet brand to do something for animals, this sense of mission thrilled him.
In fact, Halo Nature has always been looking for influential pet lovers whose brand philosophy aligns with theirs, working together to promote the welfare of animals. When Halo Nature first launched its "Light Up the Halo" program in 2021, they noticed Sun Yinghao, a sunny young man full of passion for the stage and love for animals. At that time, Halo Nature also supported Sun Yinghao, cheering him on and encouraging him to pursue his dreams.
Halo's pet charity activities date back to 2008. This American pet brand, founded in 1987, established its own pet charity foundation 15 years ago, pledging to donate 0.5% of its sales to this foundation. From 2014 to 2018, Halo raised over one million US dollars for animal rescue and was the only pet food brand selected for Oscar nominees' gift packages for four consecutive years, donating over 10,000 bowls of pet food to animal shelters in the names of Oscar nominees.
In its fourth year in the Chinese market, Halo Nature launched the "Light Up the Halo" program for the first time, donating over 200,000 RMB worth of pet food to stray animal organizations and helping animals in more than 12 rescue bases find loving owners and warm homes. The program covered multiple cities across the country and reached nearly one million people.
In this "Lighting Up the Halo" 2.0 project, Sun Yinghao, together with Halo Nature, will visit a stray dog rescue center with pet food and supplies, seeking a warm home for hundreds of abandoned dogs. It is understood that some of these dogs were abandoned due to car accidents, while others were abandoned due to family conflicts. During the photoshoot for the event's posters, Sun Yinghao was moved to tears several times by the unfortunate plight of these furry friends. Sun Yinghao has become a rising star in the new era, admired by many, not only for his outstanding talent and good looks, but more importantly, for his kind heart. We hope that the warmth and sincerity he conveys will inspire more people to speak out for animals in need and support adoption over shopping.
(Some images in this article are from @Halo Natural Halo's official Weibo account*)
