Real Fresh Food, True Partner - Real Pet Food debuts at the Pet Expo, ushering in a new era of fresh pet food.

Hangzhou, China, July 20 – The 2022 TOPS Pet Expo, China's premier annual platform for the pet industry, will kick off on July 22 at the Hangzhou International Expo Center. Real Pet Food (RPF), an innovator in fresh pet food, will participate for the first time with its pet food brands under the theme "Returning to True Feeding, Leading a Fresh Life." The company will also launch a major recruitment drive, aiming to build genuine communities and partnerships, and bringing authentic feeding methods and philosophies to pet owners by combining genuine fresh pet food production experience and technology.




Super Surprise! RPF's Raw Meat and Bone Pet Food Makes its Debut ! Pet owners are increasingly focused on their pets' health, driving a continuous rise in healthy pet ownership concepts. To meet the evolving needs of pet owners and partners for upgraded pet food, RPF will be exhibiting its raw meat and bone cat food brand, MeowTai™, for the first time this year at booth M1101 in Hall 1A of the Hangzhou International Expo Center. Achieving truly minimally processed and additive-free fresh pet food requires genuinely professional and scientific research and production. Through in-depth formula development and strict control over raw materials and production, RPF has launched MeowTai™, a 100% animal protein complete raw meat and bone cat food. Using high-quality, safe raw meat ingredients, it provides cats with a healthy raw meat and bone diet that aligns with their physiological needs, supplementing them with direct, diverse, and unprocessed natural nutrition. This is a crucial step for RPF in promoting authentic fresh food feeding methods and concepts.



“Real Pet Food is delighted to participate in the Cat Expo again, bringing high-quality, safe, and nutritious fresh food products to cat owners and our partners,” said Yang Yiling, Head of Fresh Food Business at RPF. “RPF has always focused on ‘authenticity,’ continuously exploring, creating, and connecting with authentic value. By enhancing and utilizing genuine production experience and technology, we promote authentic feeding methods and philosophies, and build sincere communities and partnerships, enabling pets, owners, employees, partners, and the communities they inhabit to enjoy a healthy, harmonious, and less burdensome ‘authentic’ life. The MeowTai™ Raw Bone & Meat Cat Food we are showcasing this time is an innovative product and brand that embodies this philosophy and pursuit.”

In the pursuit of pet diets that better suit pets' physiological needs, Dr. Ian Billinghurst, an Australian veterinarian in the 1980s, discovered that pets fed raw meat and bones in remote areas of the country were healthier. After further research, brand building, and in-depth research and promotion in collaboration with RPF, more and more pet owners began to accept and switch to fresh food feeding. Building on this brand tradition, RPF combines decades of experience and technology in fresh food research and production to continuously bring pet owners truly fresh pet food products. The MeowTai™ product showcased here is a testament to this achievement. The MeowTai™ products to be exhibited are cup-form, available in chicken and beef cups, offering pet owners a new healthy dietary option with less processing, fewer additives, and better suited to cats' physiological needs.

Achieving truly minimally processed and additive-free fresh pet food requires rigorous professional technology and a scientific approach to research and development and production. RPF has focused on the fresh food industry for decades, continuously improving its production and technology with a commitment to authenticity, bringing fresh pet food to more pet owners. As a pet food production and supply group, RPF currently has eight manufacturing bases worldwide to ensure the safety and effectiveness of its products and to effectively respond to ever-changing market trends and demands. Founded in Queensland, Australia, RPF's business now extends to the Australian, New Zealand, Chinese, Singapore, South Korean, and British markets.

Incredible Efforts! A Multi-pronged Approach to Expand Recruitment and Build Long-Term, Sincere Partnerships <br />Upholding the value of building sincere community partnerships with pet owners and partners, RPF will further intensify its recruitment efforts for raw meat and bone products, starting with this pet expo. During the expo, RPF officially launched the "City Pioneer Program" for partners, aiming to further collaborate with partners to expand the vast potential blue ocean market of raw meat and bone pet food. For pet stores and veterinary hospitals, a payment of only 888 RMB unlocks a pioneer "equipment package" worth thousands of RMB from RPF, including the right to use a display freezer, MeowTai™ raw meat and bone products, and value-added services such as RPF raw meat and bone and animal nutrition training courses and full-process professional sales team guidance. For professional clients such as catteries, a payment of only 199 RMB not only grants access to raw meat and bone products worth over a thousand RMB, but also provides tangible benefits such as exclusive discounts on repeat orders in future collaborations.

Yang Yiling, head of RPF's fresh food business, stated, "A healthy, happy, and harmonious 'authentic' life requires the joint efforts of employees, pet owners, and partners. RPF is committed to extending love for pets into the community, sincerely connecting with every member, innovating and enriching interactive relationships, and building genuine community relationships. This is also the common goal we hope to achieve with every partner and user."


For pet owners visiting the exhibition, they can not only head to RPF's dedicated booth to experience and learn about RPF's raw meat and bone pet products, but also receive a gift bag prepared by RPF. They can also scan a QR code at the booth to register as members and get a sneak peek at RPF's WeChat store, which will launch at the end of the month, enjoying a one-stop pet food shopping experience at their fingertips.


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About Real Pet Food :
RPF is a pet food manufacturing and supply group that started in Australia and now operates in Australia, New Zealand, China, Singapore, South Korea, and the UK. RPF has focused on fresh pet food for decades, continuously researching, developing, producing, and promoting it. It currently has eight manufacturing bases worldwide to ensure the safety and effectiveness of its products and to effectively respond to ever-changing market trends and demands.