At 8:00 PM on October 31st, as JD.com's 11.11 Pet Shopping Festival kicked off, the slogan "Peace of Mind with Your Pet, Shop on JD.com" resonated deeply with consumers. Within the first four hours, the transaction volume for pet products sold through corporate channels increased by 500% year-on-year, and the transaction volume for express versions increased by 100 times! Cat owners saw strong growth, with freeze-dried cat food sales exceeding the entire day's sales of last year's opening sale within the first hour, and sales in the first four hours increasing by 800% year-on-year. Cat treats and treats saw sales in the first two hours exceed the total sales of the following three days of last year's opening sale, easily surpassing previous years' records!
From order placement to delivery, every step is rigorously monitored by JD Pets. This 11.11, JD Pets' "Hourly Delivery" service broke its own record again, with delivery as fast as 6 minutes and 25 seconds! JD Pets prioritizes the shopping experience for pet owners. Currently, JD Pets has launched over 1,000 "JD Pets" O2O stores in 45 cities across 24 provinces nationwide, based on a pre-positioned warehouse network, committed to providing pet owners with the highest quality and most convenient services, and protecting the deep love between pet owners and their pets.
At 8 PM on October 31st, within just 9 minutes of the start of the promotion, all 10,000+ online pet consultation service benefits launched by JD Health Pet Hospital were claimed. During this year's JD.com 11.11 shopping festival, JD Select has over 3,000 licensed veterinarians providing 24/7 online consultation services to consumers.
With the rise of sophisticated pet ownership, more pet owners are paying attention to their pets' health. In the first 30 minutes of the sales launch, sales of pet booster immunization products increased by 470% year-on-year, pet deworming products by 165%, and medical care products by 240%. In the pet medical category, the American-imported Advantage cat deworming drops ranked 5th on the best-selling single product list and 8th on the best-selling brand list. Advantage's sales within one hour of its launch on November 31st reached the total sales volume of the entire November 1st sales volume last year. Frontline's self-operated flagship store also surpassed the total sales volume of November 1st last year in the first two hours, and Veescare's medical care products exceeded the total sales volume of November 1st last year in the first hour. With comprehensive medical care, pets can grow up healthier.
Pets need food above all else, and in the first 30 minutes of the sales surge, sales of cat treats increased by 102% year-on-year. Among the best-selling items, staple food performed particularly well. Staple food remains the most important category for pet owners, with 7 out of the top 10 best-selling items being staple food: Acana Farm Feast Chicken Flavored Natural Grain-Free Cat Food (imported from Canada), NetEase Yanxuan Complete Freeze-Dried Dual-Flavor Cat Food, Orijen Chicken Flavored Cat Food (imported from Canada), Afei & Buddy Complete Grain-Free Cat Food, Solid Gold Grain-Free Chicken Flavored Cat Food, Royal Canin I27 General Purpose Cat Food, and Myfoodie Coat-Friendly General Purpose Adult Dog Food. Among them, ACANA's flagship store surpassed its total sales for the entire 618 shopping festival in 2021 within 40 minutes of its launch; Solid Gold's official flagship store surpassed its total sales for the entire period from June 1st to June 18th, 2020 within one hour; and Orijen's flagship store surpassed its total sales for the entire 618 shopping festival in 20 minutes. Pet owners are increasingly choosing high-quality, well-known brands for snacks. Sheba cat food sales increased by 500% year-on-year within one hour of its launch, and cat treat sales were 10 times higher than last year within the same hour.
It is worth noting that domestic brands have also gained the trust of pet owners with their high quality. Afei and Buddy's sales exceeded the entire month of November last year in just 30 minutes, a year-on-year increase of 11 times; NetEase Yanxuan freeze-dried cat food's sales exceeded the entire month of Double 11 last year in just 10 minutes; Wanpi's sales exceeded the entire day of November 1st last year in just 20 minutes, a year-on-year increase of 200%; Weishi's sales exceeded the entire day of November 1st last year in just 30 minutes; and Chengshi Yikou's sales in just one hour were 5 times that of the entire day of 618.
As a major consumable for pet owners, daily necessities, especially cat litter, are a must-have for pet owners every year. In the first 30 minutes of the 11.11 sale, sales of cat litter increased by 230% year-on-year. Among them, pidan mixed cat litter (mineral-based tofu type) ranked 3rd among best-selling items, and the pidan official flagship store also entered the top 5 best-selling stores, indicating that daily necessities have been elevated to the same level of importance as pet food by pet owners. The flush toilet and odorless design greatly enhance the pet ownership experience. Within 30 minutes of the 11.11 sale starting, the pidan official flagship store's sales exceeded the total sales of the entire previous year's 11.11 period, demonstrating its popularity among pet owners.
Based on their outstanding performance in pet food, daily necessities, and healthcare, Royal Canin, Acana, Pure & Natural, NetEase Yanxuan, pidan, Myfoodie, NOURSE, Revolution, PRO PLAN, and SolidGold are undoubtedly among the top 10 brands. Except for SolidGold, the flagship stores of the above nine brands on JD.com are all among the top 10 best-selling stores. Frontline's JD.com flagship store replaced SolidGold, ranking tenth among the best-selling stores.
It's worth noting that, with the trend towards smart pet ownership, many pet owners prefer intelligent and automated products. In the first 30 minutes of the sales launch, sales of grooming appliances increased by 480% year-on-year. Homan's sales in the first 30 minutes increased 22 times year-on-year, surpassing the total sales for the entire first day of last year. UNIPAL's Catta smart litter box ranked 8th among best-selling items, and the UNIPAL official flagship store's sales in the first 10 minutes exceeded the total sales for the entire period last year. Smart pet products allow pet owners to enjoy happy times with their pets while significantly reducing the daily labor costs of pet ownership, making pet ownership easier even for those who prefer a simpler lifestyle.
Next, JD Pet's 11.11 will bring you more discounts and benefits, including ¥100 off orders over ¥199, ¥200 off orders over ¥399, double your pre-sale deposit, and instant discounts on the final payment! For worry-free pet ownership, choose JD!
