Starting at 8 PM on October 31st, JD.com officially launched its 11.11 Global Shopping Festival. By midnight on November 1st, JD Pets achieved a phenomenal start to the 11.11 sale, with sales in the first six hours exceeding the total sales of the entire opening day last year – a peak right from the start! Sales of cat food cans increased by 1200% year-on-year, digestive health products by 700%, and smart pet products by 500%. Pet snacks and daily necessities also easily broke last year's records. As of 1 AM on November 1st, sales of pet point-of-purchase (POP) services and pet food both surpassed the total sales of the same period last year. With its rich product categories and professional one-stop service, JD Pets provides a perfect platform for pet owners to unleash their spending enthusiasm, and the slogan "Peace of mind for pet ownership, go to JD." has become deeply ingrained in people's minds.
Pet owners are most concerned about ensuring their pets eat healthily. As of 1:00 AM on November 1st, pet food sales had surpassed the total sales record for the entire November 1st of last year. Among the top 10 best-selling items, pet staple foods occupied 7 spots: Acana Chicken-Flavored Grain-Free Cat Food, Solid Gold High Protein Grain-Free Chicken-Flavored Cat Food, Royal Canin Kitten K36, Myfoodie Adult Cat Salmon + Anchovy Cat Food, NetEase Yanxuan Complete Freeze-Dried Double Grain-Free Cat Food, and Pure&Natural Complete Lamb Cranberry Adult Dog Food.
Four brands consistently ranked among the top-performing quality brands in terms of growth: Royal Canin's wet food and specialty cat food saw a 500% year-on-year increase in sales; Acana's sales in the first 10 minutes exceeded the total sales for the entire day last year; Myfoodie's sales by 1:40 PM exceeded the total sales for the entire day last year; and Solid Gold's total sales for the day increased 50 times year-on-year. Beyond staple foods, freeze-dried cat food saw a 400% year-on-year increase in sales on the opening day. As a great choice for pet interaction, imported snacks saw sales in the first four hours exceed the total sales for the entire day last year, with Myfoodie also taking the top spot in the pet snack category.
As essential consumables, daily necessities saw pidan mixed cat litter (mineral-based, tofu-like formula) rise to second place among best-selling items. Driven by the growing trend of cat ownership, sales of mixed cat litter increased by 200% year-on-year. The top three cat litter brands were, in order, Jieke, Jueqiang de Weiba, and pidan. Supported by strong sales, two brands surged to the top of the growth rate list: Jieke's sales in the first four hours exceeded the total sales of the previous year, and pidan's official flagship store's sales within 30 minutes of opening exceeded the total sales of the previous year. Additionally, Homerun entered the top spot in grooming and daily care products, becoming a consumer's first choice.
While ensuring their pets' daily needs are met, pet owners are also paying increasing attention to their pets' health. Sales of pet digestive products increased by 700% year-on-year, and sales of pet deworming products increased by 200%. In the healthcare category, the American-imported Advantage cat internal and external flea and tick treatment and Frontline dog external flea and tick treatment ranked among the top ten best-selling items. Frontline's sales in the first two hours exceeded the total sales for the entire day last year. Frontline and Advantage also ranked first and second respectively in the pet deworming category, while Weishi ranked first in the nutritional supplement category. With their protection, pets can grow up healthier.
As pet owners, we rely more on the quality and peace of mind that major brands bring. The top 10 best-selling brands during JD.com's 11.11 Pet Shopping Festival were Royal Canin, Myfoodie, Weish, Bona Pet Food, Suligao, Acana, NetEase Yanxuan, Purina, Farmina, and Nevis. Acana ranked first in the imported quality products category, while Bona Pet Food, Royal Canin, Myfoodie, Nevis, and Purina were all among the top 5 best-selling dog foods. Weish surpassed its entire sales volume from the previous year within 30 minutes of its launch, and it also ranked among the top 10 in both the best-selling cat and dog food and nutritional supplement categories.
Beyond established brands, the rise of emerging pet brands during JD.com's 11.11 Pet Shopping Festival also demonstrates their impressive competitiveness. Gao Ye's sales increased sixfold year-on-year, Dou Chai's sales increased tenfold month-on-month, Famina's sales in four hours exceeded the entire 618 sales of the previous year, Hong Gou's sales on its opening day increased by 200% year-on-year, and it even ranked second among the best-selling brands in the nutritional supplement category. Aiwo Ke's sales in one hour far exceeded the entire day's sales last year, ranking third in the pet deworming category. CATLINK's sales increased fivefold year-on-year, and Zaisan's sales increased sixfold month-on-month. Afei and Badi's sales on their opening day increased more than tenfold year-on-year.
With the support of JD Pet's platform, many flagship stores achieved remarkable results in this campaign. The top 10 best-selling flagship stores were: Solid Gold Official Flagship Store, Pidan Official Flagship Store, Boqii.com Official Flagship Store, ACANA Flagship Store, Kairuisi Flagship Store, HomeRun Official Flagship Store, Puante Flagship Store, Bile Official Flagship Store, Uncle Bagong Official Flagship Store, and SenSen Official Flagship Store. These flagship stores are growing together with the JD Pet platform and creating brilliance together.
Beyond its impressive sales figures, JD Pet Moments is committed to providing attentive service to consumers. JD Pet's hourly delivery service saw a 100% year-on-year increase in sales, with the fastest delivery time of 6 minutes and 25 seconds setting a new record. On the opening day, JD Health Pet Hospital saw a 370% increase in exotic pet health consultations compared to the previous day, allowing owners of chinchillas, hamsters, alpacas, and turtles to enjoy worry-free pet ownership!
JD.com's Pet 11.11 Shopping Festival continues! Enjoy a fantastic start with adorable pet flash sales, coupons for ¥200 off orders over ¥399 and ¥100 off orders over ¥199, plus ¥1 flash sales and direct price reductions on popular items. For worry-free pet ownership, choose JD.com!
