On October 31st at 8 PM, JD.com's 11.11 shopping festival officially kicked off with a sales surge! Within the first ten minutes, JD Pet achieved outstanding results, with sales of smart pet products increasing more than tenfold and cat tree products seeing a 300% year-on-year increase. JD Pet, with its "Worry-Free Pet Ownership" service, provided consumers with an unparalleled shopping experience, with smart products, grooming appliances, and healthcare products all performing exceptionally well, igniting unprecedented consumer enthusiasm.
While the pet economy is developing rapidly, more refined pet-related needs such as pet food, pet services, and pet healthcare are also experiencing explosive growth. In this top 10 list of best-selling single products, 7 spots are occupied by staple pet foods: ACANA Natural Grain-Free Cat Food (imported from Canada), NetEase Yanxuan Complete Freeze-Dried Mixed Cat Food, Orijen Chicken Flavor Cat Food (imported from Canada), Afei & Buddy Complete Grain-Free Cat Food, Solid Gold Grain-Free Chicken Flavor Cat Food, Royal Canin I27 All-Purpose Cat Food, and Myfoodie Coat-Enhancing All-Purpose Adult Dog Food. The remaining 3 spots are shared by daily necessities and healthcare products. JD.com provides pet owners with a one-stop service, and its "Premium Staple Food" quality certification ensures pets eat with greater peace of mind. This time, the sales volume of fresh meat pet food increased 20 times year-on-year, and the sales volume of imported pet food products increased 100% year-on-year.
In JD.com's 11.11 pet sales event, major brands achieved remarkable results. Eight staple food brands—Royal Canin, ACANA, Pure & Natural, NetEase Yanxuan, Myfoodie, NOURSE, PRO PLAN, and SolidGold—made it into the top 10 best-selling brands. The remaining two spots were occupied by daily necessities brand pidan and pet medical product brand Revolution.
Smart pet ownership has also become a booming sector in the pet economy. Increasingly busy work and life schedules have led pet owners to seek more convenient and intelligent ways to care for their pets. Sales of smart pet products have increased tenfold year-on-year, with the UNIPAL CATTA smart litter box ranking eighth among best-selling items. The development of smart pet products has significantly reduced the burden of pet ownership and is gaining popularity among pet owners. As an essential consumable, the pidan mixed cat litter (mineral-based tofu type) has also entered the top ten best-selling items, ranking third. Its flushable design provides pet owners with a more convenient experience.
As winter approaches, pets, like humans, are affected by the changing climate, making pet owners particularly focused on protecting their pets' health. In the pet healthcare category, sales of deworming products increased by 300% year-on-year, as did sales of health supplements, and sales of immune-boosting products increased by 172%. The imported American Advantage cat deworming medication surged to fifth place among best-selling items, demonstrating that pet owners are paying more attention to their pets' health and truly practicing scientific pet care. Furthermore, in JD.com's featured pet consultation service, users claimed over 10,000 online pet consultation service benefits, with JD.com's carefully selected licensed veterinarians providing 24/7 support for customers' beloved pets.
With the surge in the trend of refined pet ownership, pet grooming products are gaining popularity among pet owners. Making their furry friends look their best is a common aspiration for pet owners, and the sales of pet grooming appliances have increased by 323% year-on-year. Pet grooming is undoubtedly the next big growth point in the pet economy. In addition, pet owners are paying more attention to their pets' toy needs, with the sales of cat trees increasing by 300% year-on-year, reflecting the rise of the cat economy.
With the support of JD.com's pet platform, the following stores became the top 10 in this ranking: ACANA JD.com Official Flagship Store, Royal Canin JD.com Official Flagship Store, Bona Pet Care JD.com Official Flagship Store, NetEase Yanxuan JD.com Official Flagship Store, Pidan Official Flagship Store, Myfoodie JD.com Official Flagship Store, Vespa JD.com Official Flagship Store, PROPLAN JD.com Official Flagship Store, Advantage JD.com Official Flagship Store, and Frontline JD.com Official Flagship Store. All of these stores achieved remarkable results thanks to the trust and love of consumers.
As the first JD.com 11.11 since JD.com launched its "Hourly Delivery" service for pets, JD.com partnered with Dada Express to deploy riders in advance at 49 pre-positioned warehouses nationwide to further improve delivery speed and provide consumers with a better and faster experience by shortening rider response time. Tonight, Mr. Qian, who lives in Zhengzhou, placed an order for a bag of cat food at 8:00 PM. A Dada rider responded at lightning speed, departing from the pre-positioned warehouse closest to Mr. Qian's home and delivering the cat food to his door in just 6 minutes and 25 seconds.
JD Pets is committed to providing a safe and convenient one-stop service platform for millions of pet owners with high-quality service and exceptional quality. The promotion is still ongoing. During the 11.11 shopping festival, JD Pets offers discounts of 50 RMB off purchases over 169 RMB and 100 RMB off purchases over 199 RMB. You can also get a free pet medical card. Shop with JD Pets for worry-free pet ownership!
