With rapid changes in new scenarios and business models, the importance of digital transformation for retailers is self-evident. Recently, JD Retail's V Business Group held the "in JD, win the future" New Force Merchant Conference, providing third-party merchants with a full-link marketing solution including over 100 million RMB in advertising subsidies and over 1 billion RMB in traffic resources. It also launched exclusive support policies for different product categories, such as targeted merchant recruitment, empowerment training, and incentives for new merchants, effectively helping small and medium-sized businesses reduce costs, increase efficiency, and achieve rapid growth.
JD Retail V Business Group integrates four business segments: sports and outdoor, books and education, pet supplies, and JD International. This merchant conference also targets new and small and medium-sized merchants in these four businesses, and promotes the rapid growth of third-party merchants through a series of support policies.
End-to-end marketing solutions ensure worry-free business operations for merchants.
At this merchant conference, JD Retail's V Business Group presented a complete end-to-end marketing solution for third-party merchants. The solution provides precise and sustainable operational solutions from three aspects: traffic management, marketing resources, and differentiated operations, helping merchants reduce costs, increase efficiency, and achieve rapid growth in all aspects.
In terms of traffic management, the V Business Group will take a series of measures to help new merchants on JD.com use paid traffic to boost single products and quickly improve their basic operational capabilities; and will use traffic allocation and the creation of secondary best-selling products to improve sales conversion and drive merchant growth.
To alleviate the marketing burden on merchants and improve marketing conversion rates, JD Retail V Business Group has launched a large-scale merchant marketing support program for the first time, based on the empowerment of traffic resources. This program provides over 100 million yuan in advertising subsidies, over 1 billion traffic resources, and 100% access to all platform marketing tools for merchants, fully unleashing their operational capabilities.
In addition, based on a differentiated operational empowerment strategy, JD Retail V Business Group will provide differentiated benefits to merchants at different levels through the Merchant Growth Marketing Center and decentralized venues, assisting merchants in building a growth path that is feasible, executable, and continuously iterated. It will also focus on launching support mechanisms for small and medium-sized merchants, providing them with more resource incentives through multi-dimensional marketing ranking competitions and other means.
Precise matching of incentive policies for different product categories unleashes the growth potential of small and medium-sized businesses.
In addition to providing merchants with end-to-end marketing solutions, the V Business Group offers targeted incentive policies based on the characteristics of its four business segments, different product categories, and merchants. These incentives include targeted merchant recruitment, fee reductions, operational training, and service support.
In 2022, JD Retail launched the new "JD Mini Store" model, which focuses on recruiting individual businesses that sell trendy fashion products, customized products, and other high-quality and distinctive products. In the sports and outdoor category, JD Retail is inviting high-quality sports and outdoor merchants to cooperate with JD Retail.
JD International's 2022 merchant incentive policy, announced at this merchant conference, is the most generous in recent years. It not only covers a wider range of categories than in previous years, including eight major categories such as beauty and skincare, baby products, personal care, and fashion, but also benefits both new and existing merchants. For example, new FMCG merchants can have all platform usage fees waived and commissions reduced by up to 100% for the first six months after opening their stores; small and medium-sized merchants renewing their contracts can also receive a two-month platform usage fee refund based on their sales performance this year.
The Books and Education Products Business Unit has developed a comprehensive "Merchant Growth Support Plan" for merchants, including exclusive incentive policies, one-on-one store diagnosis, targeted training by an authoritative team of lecturers, agency management and advertising support services, as well as many support policies and activities such as the "JD Book Alliance" to help merchants achieve growth to the greatest extent.
For JD Pets, this year will focus on establishing a comprehensive merchant training system, providing ecosystem resource support and industry interconnection, and offering merchants support in technology, finance, logistics, marketing, channels, and other aspects to empower the growth of new merchants across the entire chain.
In addition, JD Retail V Business Group will offer two benefits for existing merchants renewing their contracts, namely "tiered order discounts"; while new merchants can enjoy three benefits, namely "free subscription to JD Business Intelligence Basic Package" and "one-month usage rights of the Grand Reunion Package".
As a new type of physical enterprise, JD.com possesses an online and offline retail system and a deep understanding of retail evolution over many years. In the era of new scenarios and new business models, JD Retail's V Business Group, through the digitalization of three core elements—users, scenarios, and products—can maximize the mobilization of industry resources to support the development of its merchants. In the coming year, the V Business Group will further create a fair and transparent operating environment for its partners, especially small and medium-sized businesses, expanding their growth and revenue potential and driving high-quality growth.
