(Beijing, China, April 1, 2024) – The 11th Beijing International Pet Supplies Exhibition (hereinafter referred to as the Eagle Beijing Pet Exhibition) will be held from March 29 to April 1, 2024 at the China International Exhibition Center ( Shunyi New Hall). The exhibition area covers over 120,000 square meters, bringing together more than 1,300 companies and over 11,000 exhibiting brands. Anidonda , a pet nutrition expert from Germany, made its debut at the Eagle Beijing Pet Exhibition, attracting considerable attention with its stylish booth, engaging interactive installations, and newly launched product series.
Animonda's booth cleverly incorporated the brand's iconic elements into its design; the virtual and real product videos scrolling on the vertical electronic screen were eye-catching enough to make every visitor stop and watch; the specially set-up product vending machines and lottery gashapon machines were also very popular, and the products were sold out on the second day of the event.
During the exhibition, animonda launched multiple product purchase discounts combining online and offline channels. It also partnered with Beijing's pioneering new retail brand for pets, MARSMART, to offer special gifts and exclusive coupons for "on-site check-in + membership registration". Members who pick up products and register at the animonda booth can also receive a free animonda 85g mixed flavor cat food gift box at a MARSMART offline store before April 30, 2024.
Anidona booth at the Beijing Pet Fair
Over 30 years of dedicated service and strict standards have resulted in German-quality pet supplies.
Anidona is a family-owned brand from Germany, representing high-quality pet food. Since its establishment in 1991, Anidona has been committed to the health and happiness of pets, and has been systematically and meticulously developing and producing products based on the nutritional and physiological needs of pets, providing them with high-quality and scientifically nutritious healthy food.
With over 30 years of experience in the industry, animonda boasts a dedicated R&D team of veterinary experts in animal nutrition and nutrient science from Germany, possessing rich industry experience and continuous research achievements. All animonda products are developed and produced in accordance with the strictest European pet food standards—the FEDIAF (European Pet Food Industry Association) pet food specifications—and have also undergone rigorous testing by the German Agricultural Association (DLG), obtaining authoritative certification to ensure quality throughout the entire "raw materials-production-finished product" chain.
Currently, animonda has established a mature and comprehensive production line in mainland China. Driven by Germany's strict production and management standards, it has built a complete system covering ingredient selection, product production, and inspection and testing. This ensures that every step meets the unified standards set globally by animonda's German headquarters and the German Agricultural Association (DLG), aiming to provide Chinese consumers with safe and high-quality products.
Actively expanding into the Chinese market, direct management and operation mark a new phase in business development.
With the improvement of Chinese pet owners' consumption concepts, the idea of humanizing pets is being promoted. Pet owners are paying more and more attention to the refined feeding of their pets and have put forward higher requirements for product quality, especially in terms of ingredients, nutrition and safety. Pet food has also become one of the most important competitive markets in the pet industry.
Recognizing the market potential, animonda entered the Chinese market in 2022. In 2024, animonda launched a new marketing and sales model, assembled an experienced local team, and worked closely with its German headquarters to enter a new phase of full direct management and operation of the brand. This fully demonstrates animonda's emphasis on and confidence in the Chinese pet food market.
Confidence in the future development of China's pet food industry supports Anidona's determination to provide high-quality products to the industry. In the future, Anidona will continue to steadily and persistently cultivate the Chinese market, leveraging over 30 years of industry experience and its consistent pursuit of excellence. It will actively introduce more innovative research findings to provide Chinese pet owners with more high-quality, value-for-money products, meeting the comprehensive nutritional needs of pets and creating more happy and unforgettable moments for both pets and their owners.
Two new product series are presented to delight even the most discerning pets' palates.
Carny®, the number one selling wet cat food brand in German pet stores, showcased two new product lines at the Beijing Pet Fair, offering pet owners and their beloved pets more delicious new choices.
Carny® Full Price Adult Cat Food Can - Land & Sea Mix
Made from real land animal protein, offal, and seafood (≥70% animal-based ingredients), with no plant-based ingredients and no added glue, it provides only the essential nutrients cats need as predators. Available in 85g and 175g cans to meet the different needs of single-cat and multi-cat households.
Carny® Pet Treats Adult Cat Sticks & Egg Sauce Series
The Meat and Egg Sauce series of healthy pet snacks still contain more than 70% animal-based ingredients, satisfying your pet's carnivorous nature and allowing your cat to try new things while also interacting with you.
